At Disney’s Imagineering they call this “Blue Sky.” It’s where we brainstorm and generate seeds that can grow into full concepts…

Writing for a 30 second spot takes a very different skill set than writing a feature. Lucky for you, we’ve done both and know a host of other talented writers when we recognize someone else’s voice would better fit your story.

A single piece of concept art can be the most important part of your project. It’s how entire lands at Disney theme parks were sometimes approved. So, when you or your team just need to “see it” before greenlighting, we love the opportunity to work with artists.

Whether we’re pitching to you or helping you pitch a concept we develop to your organization, creatives like us in the commercial space live and breathe pitch decks.

Through all of this, we’re keeping your brand identity at the forefront and make sure all the creative choices from script to the piece of clothing an actor wears serve your story and match your brand.

As local Raleigh filmmakers, we already have a head start on some of the best studios and locations around NC. And, when we travel for productions, we can sometimes scout fully remotely since we know what to look for. Besides making sure a spot looks great on camera and fits your story, we also look out for accessibility, parking, permitting and airspace restrictions, amenity access, sun-position, weather risk, sound, power limitations, etc.

The most important decision a director makes is who to cast. Selecting the wrong actor for the part can ruin an ad. We have relationships with local and national agencies to find the right talent for your ad.

Getting kicked out of a location or–even worse–fined because you don’t have the right permits is never fun or ok. Every region is different and we can help you get the clearances and permissions to film.

We’ve scheduled and managed sets of all sizes from local ads to feature films to a Mr. Beast video with over 700 people on set in one day. No matter how big or small, there’s always more details to plan than you think, but that’s part of the fun for us.

What does a producer do? Even veteran Hollywood producers struggle to answer that. We like Pixar producer John Walker’s metaphor of balancing an upside-down pyramid in our palm by its pointy tip. Except, it’s even more active than that. As producers, we’re the people that generate things and keep the ball rolling. We’re self-starters, initiate every phone call, solicit every meeting, and pull the strings to make magic happen.

So, that means guiding the ship and making everything on this list of services come alive. Or, sometimes we’ll just come on a project to produce a specific aspect of the pipeline. (e.g. We’ll line produce production or only handle post production!)

The most compelling stories are organized by a single artist that effectively communicates a vision to clients, actors, crew members, editors, etc. with honesty and decisiveness. Peter and Andy both have years of experience and portfolios of award-winning projects under their belt. It’s hard work, but it’s also one of the most rewarding jobs ever.

(And, while we’re putting this here under Production, as directors we’re involved in every part of the creative process over the entire life of the project.)

It’s a thankless job keeping everything on schedule and organized, but time is money. Andy has AD’d 2 feature films, several commercials, and even a day with over 700 people on set.

We love working with our freelancers and have worked with talented artists across the world from Los Angeles to Singapore.

Whether you need crew local to North Carolina or talent flown in across the country, we would love to help build your team.

Check out our Rentals page for the toys we like to share!

Producing for editorial means making big decisions. Whether we’re keeping the footage local or building a team of artists from around the country, editorial is where it all starts.

This is where we take all the pieces of footage, sort it, and assemble it to tell an engaging story. After the picture is “locked,” then we can move on to the rest of post…

Planning for this really begins in pre-production, but if your project needs visual effects, we have relationships with some of the best VFX artists that have worked with influencers like Zach King and on movies like Avatar: The Way of Water. Whether your project needs something simple like sky replacements or fully CG elements integrated to your footage, we can meet the needs of any production.

They say half your “video” is sound, and it’s often the thing that most separates poor from high production value. Whether we’re mixing for internet viewing or a DCP for theaters, we have the tools and contractors to hit that perfect, immersive mix.

This is often one of our clients’ favorite steps; when the colors really pop after looking at grey footage it’s truly magical.

Like any good colorist or post team, the color conversation starts in pre-production so we can ensure your project fits the right color space and technical specifications for where audiences will actually see it.

For most commercials today, music from a library often suffices. But, when we can, we love to work with composers who craft unique and original soundscapes for our clients. Whether you need an indie folk sound or a professional studio orchestra, we’re lucky to know some amazing artists.

Once all the assets are in place, we export to the exact specifications you need for broadcast, internet, projection, etc.